The "Grow the Game" initiative (growthegame.tennis) is a program developed by Just Tennis San Diego to promote and develop tennis around the world. The program aims to increase participation in tennis, especially among young people, and to provide opportunities for players of all abilities to enjoy the sport.

The initiative has several key objectives, including:

Increasing the number of people playing tennis: The program aims to increase the number of people playing tennis by making the sport more accessible and affordable. This includes providing coaching and equipment to schools, community groups, and grassroots organizations.

Developing tennis infrastructure: The initiative aims to improve the quality of tennis facilities around the world, including courts, coaching, and equipment.

Promoting diversity and inclusivity: The program aims to promote tennis as a sport for all, regardless of gender, age, race, or ability. This includes providing opportunities for disabled athletes to participate in the sport.

Supporting tennis development around the world: The program aims to support the development of tennis in developing countries by providing funding, training, and coaching.

Just Tennis has partnered with tennis associations, local governments, and corporate sponsors to implement the Grow the Game initiative in various countries around the world. The program has been successful in increasing participation in tennis, especially among young people and those from underprivileged backgrounds.